ABOUT
I am a Vienna-based senior digital consultant and marketing specialist with over 11 years of experience in devising and delivering marketing and content strategies across corporate communications, governmental, and consumer clients.
WORK EXPERIENCE
2022 (Feb) - 2023 (Feb)
EECA Marketing and Brand Manager, Schwarzkopf Professional
In charge of the implementation of the digital marketing strategy across the EECA region.
Vienna
2017 - 2022 (Feb)
Senior Consultant (Digital specialist), Kekst CNC
Delivered insight-led social media and marketing strategies across a wide range of clients focused on content creation, influencer campaigns, thought leadership and employee engagement.​
London
2016 - 2017
​Social Media Consultant, The Organic Agency
Leading, planning, and delivering social and paid media strategies and campaigns for a wide range of corporate clients.
London
2015 - 2016
Senior Content Strategist, Freelance
Oversaw the implementation of integrated content and marketing campaigns.
London
2014 - 2015
Social Media Manager, ThirtyThree
Created the social media offering for ThirtyThree, an employer branding agency. Delivered employer branding social media strategies and campaigns.
London
2012 - 2015
Senior Account Executive, Ogilvy Public Relations
Overseeing the activation of complex content and social media campaigns. Created and delivered social media strategy and content for 50 Facebook American Express pages across 40 countries.
London
2023 (Feb) - Present
Global Digital Marketing Manager, Julius Meinl
In charge of setting and implementing the global digital marketing strategy in 24 countries, across a B2B and B2C audience.
Vienna
SKILLS & EXPERTISE
Insights and strategy. Proven experience in delivering analysis and data-backed digital, social media and content strategy.
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Content creation and marketing campaign activation. End to end management of content creation (video, infographics, animations, interviews, podcasts, etc.) from briefing to promotion and campaigns.
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Paid media strategy, activation and optimisation. Delivering paid media research and strategy across social media (Facebook, Twitter, LinkedIn, etc) and search (PPC and native advertising).
Digital marketing channel management. Experience in UX, website SEO optimisation and email marketing as well as KPI set-up and tracking.
EDUCATION
2017 - 2018
Chartered Institute of Marketing (CIM)
Diploma in Marketing
London, United Kingdom.
2010 - 2011
Middlesex University
MA in Marketing and Social Media
London, United Kingdom.
2007 - 2010
Alexandru Ioan Cuza University
BA in Journalism and Communication Studies
Iasi, Romania.
KEY ACHIEVEMENTS
Proactive and action-oriented. I embrace change and am passionate about learning new skills. I am currently studying German with an objective to reach B2 level by the end of 2023 (currently, I am at an A2 level).
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Strategic thinker. Improved and optimised the digital offering across all agencies I've worked in. Overall, this has resulted in the creation of new products and an +50% increase* in revenue from current and new clients.
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Performance-driven. Hit and exceeded client KPIs for content, social media and paid media campaign performance.​
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*Aggregated data from 2015-present.
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